To be known as someone who does valuable work, we need to be seen as someone who does valuable work. When Executives and CEOs look to their talent pipelines for the next generation of leaders, the people who grab their attention are people who are known to them, or known to others who then bring them to their attention. They stand out not just because of the good work they are doing, but because they are known to be doing good work – their efforts are visible.
Building a brand as a competent leader is not just about being a competent leader, it’s also about making sure people know you are a competent leader. Quiet achievers or silent diligent workers who put their heads down and plod along without drawing attention to themselves, get easily overlooked. That’s because there are two types of work you need to be doing to get ahead in your career; visible work and invisible work, and one without the other will hold you back.
Invisible work is the work that you just ‘get on with’. You don’t make a fuss about it; you don’t tell people about it; you just get it done. Visible work, on the other hand, is your invisible work on display; it’s when you and your work are known to others beyond your immediate circle (and particularly those that can affect your career) and it brings a higher profile to both you and your work. It’s about being seen by the right people, in the right way, doing the right things, for the benefit of your career and future potential.
For many professionals, spending time showcasing their work, bringing people up to speed and just making sure people know what they are working on, feels too much like bragging or tooting their own horn – and essentially like a waste of time.
The truth is you don’t have to promote your work, or yourself, if you don’t want to. If your work is good enough it will probably get you where you want to go…..eventually. However, if you want to progress today – not tomorrow, and if you want the ability to make a real difference right now – not later, then you need to be on the radar. The hard truth is that if you are not visible, you are not making the difference you could be.
The trap for people who are introverted or just not comfortable tooting their own horn, is that they don’t realise that to be seen as a mover and shaker in the company, people need to know what you’re doing and what you’re good at. Career advancement is not always about becoming better; it’s sometimes about becoming better known. Isn’t it time to make your great work visible?
As a professional People Whisperer, Author and Speaker, (and one of YMag’s Top 10 Women to Watch in 2019) Anneli supports women to increase their visibility, confidence and personal power for greater professional impact in male-dominated industries.
Anneli’s flagship masterclass for Women in leadership has inspired women from all over Australia to step in, speak up and stand out through a focus on building presence, improving visibility and strategically managing the right professional impact. She’s currently working on her next book, “Visible: Strategies to be seen and heard as a women at work”.
You can connect with Anneli on LinkedIn at https://au.linkedin.com/in/anneliblundell, follow her on Twitter @AnneliBlundell or connect via www.anneliblundell.com.