Want to stand out from the herd? Michelle Scheibner from Red Zebra shows you how. Why Red Zebra? Michelle Scheibner is ridiculously passionate about personal branding and about zebras, as it happens. Several years ago, she was part of a team of coaches presenting a program supporting aspiring business leaders at The Branson Centre for Entrepreneurship South Africa. The location was a game park and they shared the panorama with zebras. Her fascination with them and the story of their unique markings meshed with her love of the colour red. By the time she left, the title Red Zebra was born!