Back to home
in Editors Pick, YBusiness

Failure or Success? You Decide – By Shar Moore

  • July 31, 2018
  • By ymagadmin
Failure or Success? You Decide – By Shar Moore

(My SHARzam card I pulled just before writing this blog)

On the weekend, we attempted a Guinness World Record for the largest human Y and we didn’t succeed in breaking the record.

I received some messages and comments from people asking if I was disappointed that we ‘failed’ the attempt and it got me thinking about how some people view failure.

So I thought I would share my thoughts and ask you to comment below and let me know if you think our attempt was a failure or a success.

(Now please understand, in no way am I looking for a well-done pat on the back response, I’m merely highlighting how some people view failure and how we need to protect ourselves from the mindsets of those who are negative around us, when we are playing a bigger global game. For us to rise to the heights we were born to be a part of, we must first assess our space, the people in it and how much they truly honour our calling)

So that you can make an informed assessment, let me first paint the picture of what we achieved during the month of YJuly and you can decide from there.

A week before we left on our 3 week YJuly caravan tour, covering 3200kms to raise funds for Project RANi, one of our amazing publicists Amanda Williams from Yellow Panda PR said, ‘Y don’t you go for a Guinness World Record Attempt on National YJuly day as this will help raise more awareness for your cause’. So we did. We put together an express application, paid the fee and hit send.

With permission in hand, we then had to submit all of our processes, setup, systems and venue for pre-approval.

So whilst on the road during the tour and between media interviews and speaking engagements, my hubby (aka the YGuy Russ), spent many an hour putting all the documents together for the Y formation, measurements, entry and exit points on the field, registration set up, ticket collection processes, counting methods, witness statements and everything else they needed.

When I was on the road, I shared the attempt with everyone I met in case they had friends on the Gold Coast or may want to come up and attend something like this themselves.

Just to give you some background, as you may be wondering what YJuly and Project RANi are…

A few years ago after coming off stage, I had so many people look blankly at me and ask ‘so is there a difference between existing and living and what’s this Y thing you talk about’. That’s when I realised I needed to meet more people and help them understand the importance of finding your true purpose in life and how impactful you can be when you do. Hence the YJuly concept was born.

Project RANi came about and to be honest, it’s probably been brewing in me for many many years being of Indian heritage myself, however when I was at a conference in India in April of this year, I heard a Philanthropist and Bollywood Actor speak about a foundation in Vrindavan, rural India that supports young girls through education, food and proper care. The cost to support one girl was only AU$60 per month. I knew then, that this was a cause I needed to raise awareness for.

You see my middle name and that of my daughter who we adopted from India when she was just 6 days old, is Rani. In Indian, this means Indian Princess and I believe that every Indian girl should feel like a Princess, so we created Project RANi. Rani stands for ‘raising awareness for needs in India’. So now you have the full picture.

So, during YJuly my husband and I sponsored the trip entirely (again, we are not looking for any pats on the back, just giving you all the facts) and also covered the cost of the production of the SHARzam inspirational cards and when these sold at events, we committed 100% of those funds to Project RANi. We also produced YBracelets and committed $15 for each bracelet sold to our cause. We created packs of our first year of magazines and committed 100% of these funds to this cause. In fact, we put our entire business on hold for a month, to raise awareness for Project RANi and our valued advertisers who support us through YMag. We never stop shouting out about our advertisers to anyone who will listen, as we hand pick our cover people and every person who advertises with us.

Our incredible publicist Kathryn Price from Ruby Agency in Sydney secured us an embarrassing amount of media interviews, from Studio 10 live in Sydney, to many ABC in-studio interviews, newspaper features, online features on 9news, Mama Mia, the daily mail and the list goes on and on… all of this was to raise awareness for YJuly, our Guinness Attempt which was all in honour of Project RANi. We would have received tens of thousands of dollars worth of media coverage during the month, all for our cause.

To be able to gain this exposure, I needed to share things I’ve never shared before in public about my childhood story. As an introvert, this was incredibly hard, however, I never made YJuly about me… it was ALWAYS about the girls in India.

Russ and I personally sponsor two girls every month. Erishita is 5 years old and in nursery now and Beena is 10 years old. We can’t wait to meet them next year. We want them to have a chance to choose their future, like my stepdad gave to me at aged 15 when he learned of my situation. You can watch my interview here if you want to know the full story.

After returning from the YJuly tour, we then put head down and bottom up to gain support and participation for our Guinness attempt. Russ printed flyers and called every school in the south end of the Gold Coast. He contacted every surf club and community centre and sent them the flyers. He knocked on neighbours doors and mentioned it to people at the servo as he filled up. My publicist Amanda secured a shout out in the Gold Coast Bulletin and we had radio coverage as well and we marketed it heavily through social media and had paid ads running.

It was a beautiful winters morning and we headed off around 6:30am to set up at Burleigh Bears, who were kind enough to let us use their oval. Friends started arriving to help us set up and support the attempt. Participants started arriving and we all head out onto the field. Random strangers were putting on yellow ponchos as per the Guinness requirements and asking people next to them ‘So, what’s your Y’. Alex from Pancake Media sent a drone up to video the attempt. Nearly 50 strangers participated and all felt they made a difference to themselves and someone else’s life that morning. They cheered as the final whistle was blown after being in the Y formation for 5 minutes and left, laughing, happy and grateful they were part of our first attempt.

This attempt mattered to the people who turned up. Some to support me, some to support themselves and some to support Project RANi.

So when people ask me if I was disappointed we didn’t achieve the record, the answer is quite simply NO. How could I possibly be when I reflect on what we DID achieve.

We decided to do this attempt as a last minute idea, pulled it together from the front seat of the car whilst driving through outback NSW and along the way, changed many peoples lives by showing them that you can either live or exist and doing something crazy like this makes you feel more alive than anything else I’ve ever done before, I can promise you that!

So here are a few questions I have for you:

  • Y is it that some people need to label our efforts as a failure?
  • Are there people in your life, who are constantly scoring your attempts?
  • How much of your power are you giving away to others, who sit safely on the sidelines?
  • Are you surrounded by people who cheer you on, or pull you down?
  • Failure or Success. Which ‘label’ do you think makes you feel like a winner for trying?
  • How often are you attempting something in your life and maybe it doesn’t turn out exactly the way you want it to, so do you then call yourself a failure?
  • If you do, how productive is that for you and how likely are you to then attempt something the next time? (What if the next time you actually achieve it…?)

So my friends, if you have read this entire blog, well done to you!

I don’t share my thoughts like this very often however, with the lunar eclipse going on at the moment, I believe it’s time for people to rise up, speak their truth and release limiting beliefs that are keeping them playing small.

I welcome your comments and will respond to each of you who take the time to let me know how this post affects you.

As a woman on a very big mission, to have YMag referred to as Australia’s leading personal development magazine, empowering people all over the country to be the best version of themselves, whilst raising awareness and much-needed funds to Project RANi, it is my duty to share my inner thoughts with you.


If it helps just one person, it was worth my time today.


Namaste and please go find and live your true purpose in life, your Y. You are a success in my eyes gorgeous one…

Shar x


Here some of my SHARzam tips:

  • NEVER give your power away to someone else
  • YOU choose your mindset
  • WE are all a success story
  • EVERY step is an important one on our journey through life


For more information on Shar Moore – CLICK HERE

For more information on Project RANi – CLICK HERE

To contact Kathryn Price from Ruby Agency PR – CLICK HERE

To contact Amanda Williams from Yellow Panda PR – CLICK HERE


Y Not Take A Moment And Tell Us How This Impacted You: If this story has impacted you in any way, we would love you to leave a comment below. It only takes a second but leaves a lasting impact on us.
Thank you! the YMag Team


By ymagadmin, July 31, 2018 Shar Moore is a multi-international Award Winning Mentor, Keynote Speaker, Author, Mum and Nani. Her work with women globally, has led her to publish YMag®, empowering women to become the best versions of themselves.
  • 2


Shar Moore is a multi-international Award Winning Mentor, Keynote Speaker, Author, Mum and Nani. Her work with women globally, has led her to publish YMag®, empowering women to become the best versions of themselves.

  • Lara Zelenka
    July 31, 2018

    Hello Shar and team,

    And… what a July it was for you all. Raising funds is important yes, however just as equally important is raising awareness. The all important exposure for #ProjectRani was amazing.

Leave a Reply

Your email address will not be published.

Shar Moore is the CEO/Founder of YMag®, a Multi-International Award Winning Mentor, Keynote Speaker, Author, Mum and Nani. Her work with women globally, has led her to publish YMag®, encouraging people to be the best version of themselves, by living their Y.
Join our community of empowered women!


Newsletter Signup

Leave your email address and receive weekly updates.