“Show Me The Money”, by Sonia Ferlauto

“Yes a Woman can make a difference in a Man’s world”
Sonia Ferlauto
Sonia Ferlauto

Let me first start off by saying, I didn’t wake up one day and want to be a Debt Collector.

I was offered a job as a Receptionist in a debt collection agency and the rest, as they say, is history!!

After a successful career in the debt collection industry and after all my employers were unwilling to look at changes or my suggestions. Years of frustration of being treated as just a ‘mere female’, I decided I would use my frustrations to make a difference. The debt collection industry was and is seen as a male dominated

The debt collection industry was and is, seen as a male dominated industry, with overweight harassing bullies.

I seriously felt in my heart that there had to be a better way of running a debt collection agency.

Financial statement

So in January 1995 I took the plunge and established my company, Accelerated Collections with $1000 and started my business from our family home. I had a vision to make a difference.

A sleek black cat as my corporate image, using a ‘female approach’ in collecting money, an all female team, turning a negative situation into a positive outcome, treating debtors like human beings and educating them, rather than making unrealistic demands and threats.

At times I found that being a woman had it’s struggles, however, also worked well in my favour.

Looking back, one key management factor I instilled in myself, was to win business awards. I entered many and missed many however I persistent and eventually the flood gates opened for me. I was winning business awards from every aspect of my business, including Entrepreneur of the Year.

I must admit I loved all the media attention and it was all positive.

I have had many opportunities to be written up in books/text books/appeared on TV and print media. I wanted to be different and this definitely set me aside from the boys. I also managed to be the first female to be President for the Institute of Mercantile Agents, an association for our industry. I just kept putting myself out there and it worked.

This year we turned 21, I still love what I do, my company owns and operates from their own office premises with no overdraft.

Woman holding phone small

Phew, I sure have had my highs and lows especially managing a family, teaching Aerobics (for my sanity) and now I operate two businesses. (A cake business which I named it, Bakes & Cakes, very different business). I find it allows me to switch off and be creative.

I have managed to strive and survive, through many take overs within the industry and we are still standing as a family owned business. Over the years, I have learnt to ask for help, believe in myself and keep loving what I do and its ok to make mistakes. I keep my head full of personal development information to keep me on my tracks.

Passion and determination are the two main ingredients that worked for me and my business, otherwise, I would have no business. Sonia Ferlauto

 

 

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Thankyou.. YMag Team

Shar Moore

CEO/Founder YMag

Shar Moore is an International Award Winning Mentor, Keynote Speaker, Author, Mum and Nani. Her work with women globally, has led her to publish YMag, encouraging people to be the best version of themselves, by living their Y.

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